Emerging Markets
Emerging Markets Overview
The world is focused on emerging markets. For management of companies from developed markets, emerging markets are opportunity and growth drivers and customers in emerging markets are extensively viewed as a future source of profits. GDP growth rates are lifting millions out of poverty and creating new middle classes and thus vast new markets for consumer products and services. The GDP growth rates are also creating vast new markets for business goods as their demand is ultimately derived from the demand for consumer products and services.
Expanding Global Opportunities
By 2030, the middle class in emerging markets will reach more than 4 billion people which is more than 82 per cent of the global middle class. The advantages enjoyed by developed market-based companies at emerging markets can include scale, brand recognition, superior technology, demonstrated success based on existing organization and access to developed markets for talent, finance and other inputs. However, developed market-based companies entering or doing business in emerging markets are operating outside their comfort zone.
Emerging Markets We Cover
The emerging markets that we cover with our services include the BRIC economies excluding Russia that are Brazil, India and China as well as the new frontier economies Mexico, Peru, Chile, Thailand, Indonesia, Malaysia, The Philippines, Pakistan, South Africa, Egypt and Turkey and also Ghana and Nigeria as well as Baltic countries Estonia, Latvia and Lithuania and Poland. The BRIC economies are of course vast markets, the new frontier economies and Ghana and Nigeria have been identified as growing steadily, industrializing rapidly and becoming significant markets, investors, traders and producers within the global economy and have increased contribution to world growth and Baltic countries and Poland have geographical proximity to the Nordic market from which our customers currently are.